During the past few months, you've invested time and a significant part of your budget on marketing your business to your target audience. Giveaways, online ads and personal testimonials all work well to entice new customers to try your products or services. Yet, many new business owners neglect to think about what happens when a customer actually visits their physical location. While you may have made a great first impression with your marketing strategies, you still have to seal the deal when your customers arrive to your business. Be sure to check these three details that could be leaving your prospective new customers with a bad view of your company.
Clean Up the Parking Lot
The first thing your customers see when they visit your business is the parking lot. Unfortunately, this is one area that is constantly at the mercy of the public, so make sure to have someone give it a solid clean up in the morning, midway through the day and once more before everyone goes home. Making sure that your customers do not arrive to a lot full of fast food cups and cigarette butts just shows that you care about their comfort.
Greet Them With a Pleasant Scent
People expect a dentist or doctor's office to smell a certain way. While your company may not be as sterile as a hospital, it is important to be aware of what the overall scent says to a first-timer walking through your doors. Did someone burn popcorn on their break at lunch? Or, does your company always smell like the seafood restaurant next door? Ask someone you trust to let you know what your business smells like, and use air fresheners and cleansers to ensure your guests are greeted with a pleasant aroma.
Give Them a Clear View
Commercial buildings are often covered in windows that give your business a sleek, modern appearance. However, no one on your staff has the time or interest to give those windows a scrub. In fact, some may be too high to wash on your own safely. Yet, dingy windows with spots and mud streaks not only give your customers a bad impression, but they actually can lead to a lost sale. This is because people think best in bright, sunny rooms with a clear view to the world outside. For this reason, making commercial window cleaning part of your normal business plan will help you build your clientele. Contact a commercial window cleaning company like All Kleen for more help.
When it feels like you are reeling in potential new clients but can't get them to return, it is important to take a solid look at the impression your physical location makes. By cleaning up a few small areas of your building, you will ensure the comfort of each visitor while securing their trust that you care about the essential details.